Project Introduction<\/h6><\/div><\/div><\/div>This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>the challenge<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The primary challenge was transforming a fragmented visual identity into a cohesive and recognizable brand presence. The existing materials lacked consistency in logo usage, color palette and typography.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>our solution<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>Defined clear brand guidelines covering logo usage, color palette, typography and imagery to ensure a cohesive visual language across all platforms. Through collaborative workshops with key stakeholders, we aligned on a unified brand vision.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div>the result<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The rebrand resulted in a clear, cohesive visual identity that strengthened the client\u2019s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n","protected":false},"author":2,"featured_media":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[13,18,24],"class_list":["post-232","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-identity","portfolio_tags-design","portfolio_tags-minimal","portfolio_tags-vector"],"acf":[],"yoast_head":"\n
Melora Fern - Beate Renk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melora Fern - Beate Renk\" \/>\n<meta property=\"og:description\" content=\"This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beate-renk.ch\/index.php\/portfolio-items\/melora-fern\/\" \/>\n<meta property=\"og:site_name\" content=\"Beate Renk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"32\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"url\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"name\":\"Melora Fern - 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This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![](\"https:\/\/avada.website\/minimal-portfolio\/wp-content\/uploads\/sites\/195\/2026\/02\/project-image-01.jpg\")
<\/span><\/div><\/div><\/div>![](\"https:\/\/avada.website\/minimal-portfolio\/wp-content\/uploads\/sites\/195\/2026\/02\/project-image-02-1.jpg\")
<\/span><\/div><\/div><\/div><\/div><\/div>the challenge<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The primary challenge was transforming a fragmented visual identity into a cohesive and recognizable brand presence. The existing materials lacked consistency in logo usage, color palette and typography.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>our solution<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>Defined clear brand guidelines covering logo usage, color palette, typography and imagery to ensure a cohesive visual language across all platforms. Through collaborative workshops with key stakeholders, we aligned on a unified brand vision.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div>the result<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The rebrand resulted in a clear, cohesive visual identity that strengthened the client\u2019s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n","protected":false},"author":2,"featured_media":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[13,18,24],"class_list":["post-232","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-identity","portfolio_tags-design","portfolio_tags-minimal","portfolio_tags-vector"],"acf":[],"yoast_head":"\n
Melora Fern - Beate Renk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melora Fern - Beate Renk\" \/>\n<meta property=\"og:description\" content=\"This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beate-renk.ch\/index.php\/portfolio-items\/melora-fern\/\" \/>\n<meta property=\"og:site_name\" content=\"Beate Renk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"32\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"url\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"name\":\"Melora Fern - 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<\/div><\/div>
The primary challenge was transforming a fragmented visual identity into a cohesive and recognizable brand presence. The existing materials lacked consistency in logo usage, color palette and typography.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>our solution<\/h3><\/div><\/i><\/div><\/div>
our solution<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>Defined clear brand guidelines covering logo usage, color palette, typography and imagery to ensure a cohesive visual language across all platforms. Through collaborative workshops with key stakeholders, we aligned on a unified brand vision.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div>the result<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The rebrand resulted in a clear, cohesive visual identity that strengthened the client\u2019s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n","protected":false},"author":2,"featured_media":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[13,18,24],"class_list":["post-232","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-identity","portfolio_tags-design","portfolio_tags-minimal","portfolio_tags-vector"],"acf":[],"yoast_head":"\n
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<\/div><\/div>
Defined clear brand guidelines covering logo usage, color palette, typography and imagery to ensure a cohesive visual language across all platforms. Through collaborative workshops with key stakeholders, we aligned on a unified brand vision.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div>the result<\/h3><\/div><\/i><\/div><\/div>
![](\"https:\/\/avada.website\/minimal-portfolio\/wp-content\/uploads\/sites\/195\/2026\/02\/project-image-03.jpg\")
<\/span><\/div><\/div><\/div>the result<\/h3><\/div><\/i><\/div><\/div><\/div><\/div>The rebrand resulted in a clear, cohesive visual identity that strengthened the client\u2019s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n","protected":false},"author":2,"featured_media":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[13,18,24],"class_list":["post-232","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-identity","portfolio_tags-design","portfolio_tags-minimal","portfolio_tags-vector"],"acf":[],"yoast_head":"\n
Melora Fern - Beate Renk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melora Fern - Beate Renk\" \/>\n<meta property=\"og:description\" content=\"This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beate-renk.ch\/index.php\/portfolio-items\/melora-fern\/\" \/>\n<meta property=\"og:site_name\" content=\"Beate Renk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"32\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"url\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"name\":\"Melora Fern - 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<\/div><\/div>Melora Fern - Beate Renk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melora Fern - Beate Renk\" \/>\n<meta property=\"og:description\" content=\"This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beate-renk.ch\/index.php\/portfolio-items\/melora-fern\/\" \/>\n<meta property=\"og:site_name\" content=\"Beate Renk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"32\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"url\":\"https:\\\/\\\/beate-renk.ch\\\/index.php\\\/portfolio-items\\\/melora-fern\\\/\",\"name\":\"Melora Fern - 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The rebrand resulted in a clear, cohesive visual identity that strengthened the client\u2019s presence across all platforms. The new logo, color palette and typography are now applied consistently, improving brand recognition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"
This branding project revitalized a legacy company\u2019s visual identity, creating a modern, unified presence that resonates across digital and traditional channels.<\/p>\n","protected":false},"author":2,"featured_media":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[10],"portfolio_skills":[],"portfolio_tags":[13,18,24],"class_list":["post-232","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-identity","portfolio_tags-design","portfolio_tags-minimal","portfolio_tags-vector"],"acf":[],"yoast_head":"\n